NEBASON has officially concluded its consulting engagement with Orbit Innovation Hub on the Digital Market Linkage (DML) program a journey marked by collaboration, innovation, and measurable impact.
Over the past several months, our team worked closely with Orbit Innovation Hub to support micro, small, and medium-sized enterprises (MSMEs) in strengthening their digital presence. From refining online sales channels to developing sustainable digital market linkage strategies, the program focused on equipping businesses with practical tools to thrive in an increasingly digital economy.
A key pillar of this initiative was the integration of emerging talent. We had the privilege of mentoring a cohort of driven interns who played an active role in supporting MSMEs throughout their digital transformation journeys. Their hands-on involvement not only accelerated business outcomes but also helped cultivate a new generation of digitally skilled professionals ready to contribute to Ethiopia’s innovation ecosystem.
The program’s conclusion was marked by a joint certification ceremony for both participating enterprises and interns a meaningful milestone that reflects the skills developed, systems implemented, and tangible market results achieved. This recognition goes beyond completion; it represents readiness for the next phase of growth and opportunity.
At NEBASON, we take pride in contributing to initiatives that bridge capability gaps and create lasting value. Our partnership with Orbit Innovation Hub on the DML program stands as a testament to what can be achieved through a shared vision and coordinated effort.
As we close this chapter, we remain committed to supporting Ethiopian businesses and young professionals through future digital innovation programs continuing to build pathways for inclusive growth in the digital economy.